Indian media and entertainment (M&E) sector grew 8.1% in 2023 to reach ₹2.32 trillion from ₹2.14 trillion in 2022 and is expected to reach ₹3.08 trillion in 2026 with a compounded annual growth rate of 10%, as per the industry reports quoted in the 2023-24 report of the Telecom Regulatory Authority of India (TRAI).
The television broadcasting sector has emerged as a vital player in fostering India’s economic growth. The demographic dividend comprising of more than half of youth population in the country offers huge opportunity for information and entertainment services making the Indian M&E [media and entertainment] sector a sunrise sector of Indian economy,” it said.
While television represents about 30% of the total media and entertainment revenue, digital media has seen a phenomenal 38% growth in subscriptions in 2023. “As per an industry report, the TV universe consists of approximately 62 million cable TV households, 2 million HITS subscribers. In addition,…there were 61.97 million pay DTH total active subscribers as on March 31, 2024. Further, the subscriber base by the IPTV operators was 0.5 million…the TV broadcasting sector encompasses approximately 333 broadcasters providing 922 private satellite TV channels as on March 31, 2024,” said the report.
The revenue of Indian television industry stands at ₹69,600 crore in 2023 compared to ₹70,900 crore in 2022, registering a decline of around 1.8%. Subscription revenue has increased from ₹39,200 crore to ₹39,900 crore, but advertisement revenue has decreased from ₹31,800 crore to ₹29,700 crore in 2023.
The reported advertisement revenue by the private FM Radio broadcasters has increased from ₹1,547.13 crore to ₹1,775.79 crore in 2023-24. There were 388 private FM stations operational in 113 cities by 36 private broadcasters as on March 31, 2024, besides the radio channels operated by the public service broadcaster All India Radio (AIR).
Published – April 04, 2025 07:48 pm IST